Top 30 Google AdWords Interview Questions & Answers

What is PPC?

 PPC stands for Pay Per Click. It is an internet marketing model where the advertisers use the publishers’ website to market their products or services through ads. The publisher gets paid by the particular advertisers when a user clicks on their ads. It is a pull-type internet marketing of buying user visits to a site.

 

What is the workflow of a PPC Ad?

The workflow of a PPC ad is as follows:

• First of all, the advertiser creates an online account and loads her account with some money – say Rs 5000. Note that some organizations allocate their PPC budgets in hundreds, thousands, or even millions of rupees per month.
• The advertiser creates a small text ad. In some cases, a PPC ad can include images.
• The advertiser specifies a list of keywords associated with the ad.
• The advertiser determines how much she is ready to pay each time someone clicks on the ad.
• On the buyer’s side, a user visits the search engine – say Google.com, enters one of the keywords or keyword phrases - say “Kindle Paper white” and clicks the Search button.
• The search engine finds the matching ads and places them on the results page.
• If a user clicks on the ad, she is taken to the advertiser's website, and the advertiser is charged for the click.
  
  

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