1. What is SEO?
SEO is search engine optimization or optimizer is a collection of
techniques applied to optimize our site so that it ranks well in SERPs (Search
engine result pages) like Google, Yahoo, Bing and another major search engines.
2. Who Do SEO?
They are the Webmaster, SEO Engineer, and Website optimizer etc.
3. What tools do you use for doing SEO?
I use Google search console, Google Analytics, Open site explorer, Seo
Site Checkup etc. But nowadays, there are so many paid tools available in the
market like Seo Moz, Ahref, SEMrush etc.
4. What is Google Sandbox?
Google Sandbox is an imaginary area where new and less authoritative
sites are kept for a specified time period until they establish themselves of
being displayed on the search results. It happens by building too many links
within a short period of time.
5. What is the difference between On Page SEO
and Off Page SEO?
On Page Optimization means optimizing your website and making changes on
the title, meta tags, site structure, site content, solving canonicalization
problem, managingrobots.txt etc.
Off Page Optimization means optimizing your web presence which involves
backlink building and social media promotion.
6. What are the limitations of title and
description tags?
Title tag can be between 66-70 characters and Meta description tag can be
up to 320 characters.
7. How will you increase the Pagerank of a
page?
By building more backlinks from authority sites and high page rank web
pages.
8. What do you mean by anchor text?
Click-able text written on a hyperlink is known as Anchor Text.
9. How will you treat Web standards while
optimizing a website?
Google loves web standards hence I will apply the web standards provided
by W3C while optimizing a website.
10. If the meta robots tag has a value of “no
index, no follow” what does it mean? Does Google use keyword tags?
It means the search engine crawlers would not index the contents and
would not follow the links present on the page.
No, Google does not make use of keyword tags.
11. What is 301 redirect?
It is a method of redirecting users from the old page url to the new page
url. 301 redirect is a permanent redirect and is helpful in passing the link
juice from the old url to the new url.
12. What do you understand by Cloaking?
Cloaking involves using deceptive techniques which present the user with
a different version of the webpage than that presented to the search engines.
13. What methods would you apply for decreasing
the loading time of a website?
I would use external style sheets, fewer images (unless necessary),
optimize the images and decrease the file sizes of the image without reducing
the quality of the image, use CSS sprites to reduce HTTP requests etc.
14. What are the Social Media channels you have
used for marketing?
I have used blogs like blogger, word press, tumblr etc, social
bookmarking sites like Digg, Jumptags, Scoop.it etc., social networking sites
like Facebook, LinkedIn etc., Video Sharing sites like YouTube, Vimeo etc.
15. What would you suggest to the client who
has a website made on Flash? How would you do Seo for that site?
Search engines find it harder to parse the contents presented using
Flash. I would suggest the client to use an alternative to flash like HTML 5.
16. What do you understand by Frames in HTML?
A frame is an HTML technique which divides the content of a page into
several parts. Search engines see Frames as completely different pages and as
such Frames have a negative impact on Seo. We should avoid the usage of Frames
and use basic HTML instead.
17. Which is the most important area to include
your keywords?
Page title and Body text are the most important areas where we can
include keywords for the SEO purpose.
18. What is Google Search Console?
Google Search Console is a free service offered by Google from where we
can get free Indexing data, backlinks information, crawl errors, search
queries, CTR, website malware errors and submit the XML sitemap.
19. A customer can give you an access to only
one tool, which one will you choose, Search Console or Analytics?
Of course, Search Console, because these are almost the essential tools
for the search engine optimization, we can have some analytics data in the
search console as well. But now due to the inclusion of search console data in
Analytics, we would like to have access to Analytics.
20. What is the main purpose of search engine
spiders?
Index sites, because even though spiders visit sites, their main function
is not only to visit them but to index their contents spiders do not monitor
sites for unethical activities.
21. What is the best way to maximize the
frequency of crawling of your website by search engines?
Frequently adding new, original and quality content on the website.
22. When do you apply for re-inclusion in a
search engine’s index?
If our website is banned by the search engines for black hat practices
and if we have corrected our wrong doings we apply for re-inclusion.
23. What aspects of a hyperlink are important
for SEO?
The place from which the link originates, The anchor text, especially the
keywords in it is very important. The place to which the link leads and for
backlinks, the reputation of the website from which the link originates is also
crucial because if you link to link farms, this might get you banned from
search engines.
24. What is robots.txt?
Robots.txt is a text file used to give instructions to the search engine
crawlers about the caching and indexing of a webpage, domain, directory or a
file of a website.
25. What is Keyword Difficulty?
Keyword difficulty identifies how difficult it would be to rank well for
a particular keyword. and the value is higher for more popular words because it
will be more difficult to compete with 1,000s of other sites for a popular word
than with 10s of others for the less popular ones
26. Which of the options below is the best way
to select the keywords to optimize for?
Use a tool to determine the theme of your website, because it is the
whole theme of a website that is more important than separate keywords. Selecting
competitors keywords which have the highest density is not recommendable
because if your competitor has wrongly selected the keywords, or even if the
keywords are right for them, this does not mean that they are right for you, so
actually you get on the wrong track from the very beginning.
27. Which is better Robots.txt or Meta Robots
Tag?
Meta Robots tag is much better as it helps in forcing the search engine
crawlers not to index and display the hidden pages in your server.
28. What is a landing page?
A landing page is a page in the website which is designed to attract the
visitors to contact/subscribe/buy a service or the product by reading few lines
of important information about that particular service or the product on that
page.
29. If you have a site that is targeted at a
particular country only, which of the following are recommendable to do in
order to rank well in country-specific search results?
Use the appropriate language attribute in the HTML code of the page, The
website should be hosted in the same country so that its IP falls in the range
of IPs that are specific to this country. Have the web site written in the
language of the country. Submit the site to local search engines, search
engines use their own algorithms to determine the language of a particular
site, even there are SEO experts who say that no efforts on your side are
necessary for ranking well in country-specific search results.
30. Why are metatags important?
Because search engines still use them for estimating search relevancy.
although search engines might not rely on meta tags to generate search results,
meta tags are used (to a differing extent) by most of the search engines
Because it is a professional approach to Web design to have complete and
accurate meta tags, since meta tags are part of the HTML code of a page,
they must also be done professionally, as the rest of the code.
31. Do you know who Danny Sullivan is?
He is a Journalist who covers the field of web search, considered as
search engine guru and editor at searchengineland.com
32. Who is Matt Cutts?
He is the former head of the webspam team at Google.
33. From SEO point of view, which is better –
one big site or several smaller site?
If you have enough content in the same niche it is better to have it in
one big site because first, this way the site is easier to maintain and the
great number of pages is good for ranking high in search results. Many small
sites allow focusing on specific niches, therefore competing for different
keywords.
34. How do you know how much to pay for a text
link from another site to yours?
The price of a text link from another site to yours depends on many
factors, The price is often different because it depends on the current rating
of the site that will backlink to us. The most important of which is the Web
Site the backlink originates from because there can’t be universal prices for
text links. when you don’t know the real price of a link, negotiating to drop
the price is pointless and generally, reputable sites are not going to
negotiate the price of their links.
35. Do you use separate SEO strategies for
Google, Yahoo and Bing?
Yes, I use separate strategies for Google, Yahoo, and other search
engines. More backlinks are required for Google. It pays more attention to
backlinks and site authority while Yahoo and Bing pay more attention to title
and Meta tags. Hence, a site takes time to rank on Google as compared to Yahoo
and Bing.
36. Which technique is unethical and can be a
reason for banning?
Creating a doorway page instead a home page is considered as unethical
because doorway pages are aimed at misleading search engines.
37. Explain some SEO practices?
Building backlinks. Rewriting the titles to include the target keywords,
Rewriting dynamic URLs into static.
For which of the following file types an SEO expert needs to provide an
alternative textual description?
(swf. – gif.) Since .html, .pdf and .doc are text file formats and
spiders can read their contents directly, it is pointless to provide an
alternative textual description. On the contrary, .swf and image file types,
like .gif and .jpg, need alternative textual descriptions because spiders
cannot read their contents directly.
38. What is Keyword proximity?
It measures the distance between two keywords in the text. Keyword
proximity is used by some search engines to measure the relevancy of a given
page to the search request. The idea is that the closer two keywords to each
other are, the more relevant the page, keyword density measures how many times
(not how far) a given keyword appears on a page.
39. If you were an SEO for a technology
website, what would you do to build backlinks for it?
·
Four practices are a quite legal and
recommendable way of building backlinks are:-
·
Post in technology blogs.
·
Submit articles to technology engines.
·
Exchange links with other reputable technology
websites.
·
Provide free syndicated content to
partner-websites.
40. Explain onsite search box, and how it helps
to attract traffic?
·
An onsite search box allows searching for pages
that are inaccessible to unregistered users (i.e. search engine spiders). When
you have an onsite search box, your visitors will get more search results than
in comparison to using Google and the other search engines. If you have an
onsite search box and see what users are searching for, you will be able to
notice new keywords that are of interest to your audience.
·
Using the “site:” operator in search engines
makes onsite search boxes obsolete is false because generally, search engines
do not index every single page of a site, even if these pages are not
disallowed in the robots.txt or are password-protected. A good on-site search
box is really valuable but it is a fact that occasionally onsite search boxes
use so imprecise algorithms that using the “site:” operator in Google gives
much more reliable results.
41. What are the advantages of submitting sites
to search directories?
·
By submitting to a search directory, you get a
backlink to your website. When your site is listed in search directories, this
increases the chances that search engines will index it sooner, compared to
when it is not listed. Submitting to search directories is a good Web marketing
initiative. Because that increases the chances of having your web site index
and when your site is listed in a search directory, you list its URL as well,
so you actually get a valuable link
·
Submitting to search directories neither gets
higher ranking nor gets your website certified.
42. What are the criteria for the uniqueness of
a page (unique as opposed to duplicate content)?
Code similarity, Text similarity, Page names. Titles, headings, page
titles and meta tags.
43. What does the abbreviation PPC stand for?
Pay per click, Pay per Click measures how many online advertisers must
pay each time their advertisement is clicked on.
44. What is LSI?
LSI stands for Latent Semantic Indexing. It is a data retrieval technique
which finds a connection between words and the use of synonyms while fetching
data from the index.
45. Will you use an ordinary HTML sitemap with
Google?
Google has a special format for sitemaps rather than ordinary HTML
format. So it is good to use special XML format that Google uses for sitemaps.
46. What is Page Rank?
This is the Google technology for measuring popularity among users. Yahoo
has a similar technology, called Web Rank, and Alexa Rank is the Alexa
technology. The way Google measures how popular a given page is based on the
number and quality of sites that link to it.
47. You have just launched a new website.
Unfortunately, nobody visits it, even search engines’ spiders don’t notice it.
What can you do for its SEO success?
Submit the URL of the website to search engines and search directories.
48. If you own a website and have a weekly
newsletter that features the same content as the site, how can you include Google
AdSense in your newsletter when you mail it to your subscribers?
We can’t include AdSense in our newsletter, because we cannot include
Google ads in offsite content, as an e-mail newsletter.
49. Difference between exit rate and bounce
rate?
Bounce rate is the percentage of people who leave a particular website
just after visiting a single page on this and exit rate refers to the
percentage of people who leaves from a particular page.
50. Can search engines see password protected
pages?
In most of the cases, Search engines are not different from regular
users. Search engines cannot go anywhere that a regular user cannot go. If we
have a password protected area on our website that cannot be accessed without a
login and password then the search engines also cannot see it.
51. For SEO, which is better - text links or
graphical links?
Text links are better for SEO. Text links can contain the anchor text
that our web page wishes to rank well for and that is an important factor in
many search engines, especially Google. Image links are still valuable but do
have fewer benefits compared to text links.
52. What is Cross-Linking?
Cross-Linking- a strategy that can come in handy to get high search
engine rankings, by leveraging multiple domains owned by you. Search engines
value these links, as they are from relevant sites, with related content- and
you stand a chance of getting a better rank.
53. What is Google EMD update?
The
EMD Update – for “Exact Match Domain” – is a filter Google launched in
September 2012 to prevent poor quality sites from ranking well simply because
they had words that match search terms in their domain names. When a fresh EMD
Update happens, sites that have improved their content may regain good
rankings. New sites with poor content – or those previously missed by EMD – may
get caught. In addition, “false positives” may get released.
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