SEO Executive Jobs Interview Questions

Q 1: What steps would you follow to optimize a website?

Ans: For optimizing a website, following steps, should be followed:

• Keyword Research

All the search optimization begins with keyword research. It is important to have an understanding of the current search landscape and your keywords. This will help at the beginning of any marketing strategy as well as occasional re-evaluate. Since these numbers change continuously, therefore, you have to keep yourself up-to-date.

It is crucial to use Google Keyword Planner, begin with your location and industry.

• Craft outstanding content with keywords

While creating content, you must keep the keywords in mind. The main motive of the content is to reach the audience who are looking for it. With proper keywords, you can help content reach effectively. Try to use keywords as often as possible but naturally.

• Speed up your website

Slow running websites are a curse. It is important to make sure your page is always up to speed. You can do this by a tool called Google Speed Insights. This tool will help tell if your page is running slow and give suggestions on how to speed it up.

• Update page titles

Most of the businesses have page titles as simply their business’s name. The best search names usually follow the city + service format. For instance, Delhi – Digital Vidya is a page title which could be the best search name.

Q 2: What are the common SEO mistakes while producing digital content?

Ans: People usually make the following common SEO mistakes while writing content on digital platforms:

• Using wrong words
• Problems with redirection
• Falling prey of SEO myths

Q 3: To increase rankings, what things should not be performed to avoid a penalty?

Ans: A person can use Google Disavow tool to remove low quality and spammy links. After getting rid of all the bad quality links, you will create authentic and good quality links from white hat SEO techniques which are approved by Google Penguin and Panda like the link from social media, forum posting, article submission, guest posting, and blog commenting.

Q 4: Suppose a user gave us a negative feedback on our Facebook page, how would you handle that?

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Ans: Positive feedbacks increase the motivation of the company and reflect the strengths of the company but tackling with negative feedbacks showcase the problem solving and online reputation management skills of the company. Acknowledging the negative feedback and going in details of the problem to find the root cause is the main motive. This will increase the retention of the existing customers and thereby, will help in customer satisfaction.

Q 5: Have you made any mistakes in your SEO based profiles and how did you rectify them?

Ans: “To err is human”

Nobody is perfect and we all make mistakes. The interviewer here expects you to be honest and is testing your problem-solving skills. Like for example, people usually make these very basic mistakes in their SEO profile:

Make it difficult for search engine crawlers to index and thereby, rank your site. Most of the people are unaware of the fact that they have to add their sites to Google Webmaster tool (which is now called Search Console). You can rectify this mistake by clicking on ‘add a website’ option to the Google Webmaster tool.

Q 6: Have you ever dealt with link penalties? How?

Ans: After identifying the link, try to remove them and disavow the one that can’t be deleted.

Dealing with link penalties includes the following steps:

• Find all the backlinks: This can be done with the help of Google Webmaster Tools.
• Identify the bad backlinks: One of the best tools to identify bad backlinks is Monitor backlinks.
• Request removal of the bad links: All the requests must be sent from the email address of the website. After that, you have to keep track of your requests and see who has opened your emails.
• Disavow the ones that can’t be removed: Before you create a disavow report, it is important to remove all the backlinks. Add tags to all of the links you could not delete by using “disavow” tag.

Q 7: After implementing distinct SEO methods for a site, if you haven’t got any improvements. What would be your next step?

Ans: The first step would be troubleshooting for the issues. Firstly, it is essential to note if it is a new project or not. The next step would include analyzing relevant keywords and phrases for the site that needs to be optimized along with studying competitive analysis.

There could be two cases:

The website and pages have been indexed and appear in the first 10 pages of SERPs but not in the top three pages, so there it needs some transformation on page descriptions, page titles, page text etc. However, if the website is still not indexed or dropped from the index, it might comprise of some big issues and a total re-work might be required.

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